Brand Impact for Social Impact
Overview:
We all view brands in different ways – what people want and value is often governed by emotion. Once developed; your brand not only helps you sell your product but it can help guide all of your business decisions too. Like a road map – a good brand will help you know where you are going and where you are from – making it a lot easier to make the journey successfully.
Join Ian Henderson who runs his own branding agency who will be sharing how successful brands deliver their message. Whether you’re launching a social enterprise, or you need to refocus or refresh your identity in the post-Covid-19 world; Ian will share his expertise with you so you will learn valuable tips and gain a fresh perspective of your brand from this workshop. Ian will cover:
- Branding overview – how to visualise your social value
- Back to basics post-Covid-19 – what does your brand stand for?
- Reset and refresh – Is your social message getting through?
- Q&A
About your workshop leader:
Ian Henderson
Ian Henderson runs his own branding agency. Over the years he has developed a powerful set of tools that he uses as a branding workshop to help prospective clients communicate their story. This in turn has helped him to design effective materials for clients, build their business, increase their sales AND the value of each sale. Neil is passionate and experienced in working with 3rd sector and “for good” businesses to help them compete and stand out in a crowded market place.
Whatever position your business is currently in, this informal webinar is designed to equip you with the skills your social enterprise needs to adapt and grow.
There will be plenty of opportunities to ask questions and for attendees to participate.