PR for Purpose-led Businesses
Join our online masterclass ‘PR for Purpose-led businesses’ with ethical brand specialist Elma Glasgow.
The webinar will provide attendees with the basic knowledge they need to begin planning their own PR, or look for the right PR professional/ agency to work with. Here are the highlights of the webinar:
- Introduction to PR
- Key benefits of PR
- Learn what is included in a basic PR strategy
- Learn about key issues that you need to consider as a social enterprise
- How you can use your impact stories
- About the current media trends
- Information about Elma’s PR course
About your speaker:
Elma Glasgow
Elma is a course creator for ethical entrepreneurs and a PR diversity consultant.
Elma started her career at the UK’s first-ever digital PR agency, where she worked with global entertainment brands as well as with independent film companies and record labels. Since then she has delivered a diversity of press campaigns for SMEs, not-for-profits, politicians and consumer brands in the UK, Germany and Australia.
As a business owner herself, she focuses on enabling ethical brands to drive change and raise their voice by securing media coverage. She does this through coaching clients, running courses and consultancy.
With 25 years’ experience working in communications for brands including Comic Relief, The British Red Cross, Scope, Sony Music, Twentieth Century Fox and Land Rover, Elma Glasgow brings her knowledge to SEEE members in this online masterclass. Read more here