Has Your Idea Got Legs?

Identifying ideas is the easy bit. The question is – are they right for you and your organisation? Here are 10 questions to answer (honestly!) about your idea.

1

Does it meet a significant need for your potential customers?

2

Is the market for your product / service sizeable and/or growing?

3

Is the market attractive and accessible?

4

What’s the competition, and can you realistically compete?

5

Is there likely to be a good return on your investment (time and money)?

6

Will it require high initial investment?

7

Is there good fit with your mission, values and organisational culture?

8

Does it use/develop your existing skills?

9

Do you have access to potential partners and support networks?

10

How risky will it be, and can you afford to take that risk?